There's a consistent myopia that's led college athletics down a wayward path for generations. It's a familiar pattern that spiraled the industry to its current state.
Leaders wait until problems manifest and then scramble for eleventh-hour solutions. They muster enough administrative muscle to spit out some type of temporary bubble-gum resolution to stick in the dam. Then they exhale when a flood is avoided, look away and don't notice the water gushing elsewhere. The cycle repeats itself over and over.
So here we are with the latest self-manufactured college athletics emergency -- name, image and likeness enforcement.