They don’t call it “La La Land” for nothing.
The University of Southern California exists in a perpetual state of self-glory, where its euphoria over athletic accomplishments past is viewed as the antecedent of those to come. Nothing outside the USC bubble matters to USC, which is how you end up with Mike Garrett, Pat Haden, Lane Kiffin, Steve Sarkisian, Clay Helton and now Lynn Swann, who was hired as athletics director on Wednesday.
To be fair, we don’t know how Helton will fare as the Trojans’ head football coach or how effectively Swann can manage this athletic department.