LOS ANGELES -- Bryce Alford, a critical UCLA shooting guard in Friday's NCAA tournament Sweet 16 affair against Kentucky in Memphis, Tennessee, strolled into Pauley Pavilion on a mild winter afternoon with a confident stride and relaxed presence.
He's a young man living the life in Los Angeles. Maybe that's why a portion of the UCLA fan base despised him in the past.
His father, Steve Alford, is a millionaire and controversial head coach of his team. Bryce drives a nice car he calls his "stallion." Former UCLA star Russell Westbrook comes to Bruins games and cheers for him.