Nearly nine years ago, former UCLA star Ed O’Bannon was watching a friend’s son play a college basketball video game when, on the screen, he saw a very familiar figure: himself. The digital player did not bear O’Bannon’s name, but it was a forward on the 1995 UCLA Bruins who wore the No. 31 and was his same 6’8” and 222 pounds, bald-headed with a lefty jumpshot. O’Bannon got a kick out of the sight, until his friend pointed out that the game cost $60 and O’Bannon wouldn’t see a cent of it. A seed was planted for a landmark legal challenge to the foundation of the NCAA’s business model.
Ed O'Bannon: How to Fix College Sports and Revamp the Student-Athlete Experience
