With a $5 million-a-year contract and a catchy hashtag that was drawing marketing interest, did Kevin Sumlin and Texas A&M officials think it would be a good idea to play some trademark defense and maybe generate a few more bucks along the way?
YESSIR!
So, earlier this year, Sumlin’s representatives and the university re-arranged his employment agreement. His guaranteed compensation and the contract’s length remained the same. What changed was the creation and inclusion of a trademark licensing agreement between the university and #YESSIR!, LLC, a corporate entity that Sumlin formed in January 2014 based on the hashtag that has been appearing on his Twitter feed whenever a high school player announces a commitment to Texas A&M.