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Deion Sanders, 'Coach Prime,' sees role at Jackson State as more than coaching. 'It was a calling.'

JACKSON, Miss. — Just like old times, Deion Sanders flowed with all sorts of energy, positivity, philosophies and, well, style, as he sat in his office at the Walter Payton Center and assessed the state of "Coach Prime."

That’s what everybody calls him at Jackson State, the moniker emblazoned right there on the nameplate on his desk. "Prime Time" was the tag for other times and places — marking the persona and impact attached to his brilliance as one of the greatest athletes in history — but Coach Prime has its own multiple layers of meaning.