July 1 has come and gone, and college athletes eager to profit from their name, image and likeness can dive in headfirst.
Now comes a new problem: Whom should the athletes trust?
The NCAA is no help. Texas is one of six states whose new NIL laws are now in effect, but most others are lagging. University officials across the country are still scrambling to build out compliance and financial education programs.
“We can’t be involved in any way in arranging or brokering those types of deals,” said Drew Martin, a Texas executive senior associate athletic director.