Dramatic change is coming to college sports.
Legislation allowing student-athletes to pursue endorsement opportunities and monetize their celebrity status will have an enormous impact on the landscape of amateur athletics. Laws related to name, image and likeness, or NIL, will shatter the basic concept that has defined the NCAA model for more than a century: that student-athletes cannot be reimbursed in any form for participating in college sports.
In short, NIL represents a revolution in college athletics unmatched since the NCAA began sponsoring women's championship sports in 1981.
"This is really a seismic shift in how athletes are going to be compensated and recruited and where they’re going to decide to go," said Irwin Kishner, the co-chair of the Sports Law Group at Herrick, Feinstein.