EA
Colorado two-way star Travis Hunter is among the athletes selected for a new venture from EA Sports.
The company on Thursday announced GEN / EA Sports, which will begin with four stars "who are already carving their own paths and influencing sport, in, and out of, the game."
Hunter is joined by F1 Academy driver Bianca Bustamante, Real Madrid forward Endrick and Angel City FC forward Alyssa Thompson.
"GEN / EA Sports will amplify their voices, engaging them especially around important moments in sport and their own lives, while also leveraging their unique perspectives as elite athletes, creators and community leaders to positively influence the experiences delivered by EA Sports," the company said.