First, we had Prime Time.
Then, Coach Prime.
Now, Author Prime will be making his way to bookshelves near you.
Colorado coach and Hall of Famer Deion Sanders will release a motivational book titled "Elevate and Dominate: 21 Ways to Win On and Off the Field" on March 12, 2024.
"Success isn't just about what you achieve between the lines on game day or stacking up money that you may never get to fully enjoy. It's about winning in ALL ASPECTS of life," Sanders said in a statement. "From the mindset you cultivate, the discipline you uphold, and your faith in God -- champions aren't born; they're made, day by day, choice by choice and decision by decision.