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College sports video games: A thing of the past ... and future

College Sports Video Games: A Thing of the Past…And The Future

Why the NCAA, College AD’s, and game developers can all benefit from a revival.

Like millions of Americans in the 2000s, I loved playing EA Sports’ NCAA Football and Basketball video games. Professional sports are great, but they cannot match the passions and pageantry seen at many college sporting events. Almost anyone who attends a good college football game savors the experience and wants to relive it whenever possible. This is where video games come in.

Electronic Arts first ventured into the sports gaming world by creating the Madden series in 1988.