Every year, you look forward to them—not only because every college football game is important, but also because it means year-round bragging rights.
It's the rivalry game, and they're waged all across the sport every season.
As a matter of fact, rivalry games by nature are often competitive; you can throw out the record books. Many times, they're with neighboring states or teams from within the same borders—civil wars waged on the gridiron.
But what happens when the games aren't competitive? Fans get mad, coaches get fired and things generally spiral out of control. It's not normally a good thing to fail to at least hold up your end of the side of the rivalry.