The College Football Playoff, already a financial gusher for the country’s most powerful conferences, will triple in size to 12 teams no later than the 2026 season, a move intended to capitalize on the nation’s vast appetite for the sport, according to two people familiar with the arrangement.
The expanded system could be in place as soon as 2024, but executives must still negotiate the logistics and nuances that come with a larger field and a sudden surge of games with national-title implications. The people spoke on the condition of anonymity because the arrangement and its details had not been publicly announced.