A pair of veteran college basketball players plan to use Wednesday night's game between Pittsburgh and No. 20 Michigan to start publicly campaigning for the NCAA and its schools to share revenue with athletes.
Michigan's Hunter Dickinson and Pitt's Jamarius Burton are among a group of athletes who will be writing the letter S on their hands during games this season to draw attention to their attempt to advocate for a new business model in college sports. The S, according to the players, stands for share.
They are hoping to amplify calls for the NCAA to change its rules in a way that allows the association and its school to distribute more of its resources to athletes.