The NIL era in college sports continues to deliver.
Cheez-It announced Thursday plans to honor one player from each of the four teams taking part in its sponsored bowl games, the Cheez-It Bowl and Cheez-It Citrus Bowl. The players will get to enjoy the Cheez-It "Feelin' the Cheeziest" hotel rooms, which are exactly what you think they are.
Joseph HoytOmg. Four players involved in the two Cheez-It bowl games will be staying in the "Feelin' the Cheeziest" hotel rooms, per a Cheez-It NIL announcement. <a href="https://t.co/WYEOkFt9Ba">pic.twitter.com/WYEOkFt9Ba</a>
The rooms will feature "Cheez-It box bedside table lamps, Cheez-It orange and yellow mood lighting and unbe-cheez-able plush pillows for the cheeziest sleep of their dreams.