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Charity, Chip Shots and Chicken: Inside the Chick-fil-A Peach Bowl Challenge

Related Topics: Peach Bowl, Chicken, Head coach

GREENSBORO, Ga. — When you think of high-profile college head coaches, you typically think of packed stadiums, rabid fanbases cheering their teams on and the bright lights of being modern-day coaching celebrities.

Those coaches are constantly battling each other for conference supremacy, recruiting dominance and national titles in the 24/7/365 world of college football.

For the last nine years, all of that has taken a back seat every spring.

Ten minutes south of I-20 down Georgia State Route 44—a two-lane country road halfway between Atlanta and Augusta—they all come together for the greater good in an event that serves the community and keeps that competitive flame coaches must have to succeed burning bright.