One of the current core tenets of the NCAA's identity and business model will be illegal in the state of California starting in 2023.
Governor Gavin Newsom has signed into law the Fair Pay to Play Act, which says colleges in California cannot punish their athletes for collecting endorsement money.
Colleges reap billions from student athletes but block them from earning a single dollar. That's a bankrupt model.
I just signed the Fair Play to Pay Act with @KingJames -- making CA the first state to allow student athletes to profit off their name, image, and likeness.