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LSU head coach Brian Kelly is willing to part with his own money if it means a boost to the school's NIL efforts.
Nick Schultz of On3 Sports reported that Kelly and his wife, Paqui, would match a donation of up to $1 million from fans towards the LSU NIL collective with a gift to the school's Tiger Athletic Foundation's AD's Excellence Fund.
This will occur through the "Kelly Family Million Dollar Match Fund" and fans will have between Dec. 13 to Feb. 5, 2025 to donate to the NIL collective.