The Big Ten Conference has signed a seven-year media rights agreement with CBS, Fox and NBC, the league announced Thursday.
Worth a reported average of more $1 billion per year, the most lucrative rights deal in the history of college sports, the new agreement will begin in 2023, run through the 2029-30 season and place Big Ten football games on each of the three major networks "from morning to night," the conference said in a statement.
According to the conference, the Big Ten teams will be featured on Fox during the noon ET window, on CBS during the 3:30 p.