When Wake Forest opens camp in a few days, players will filter into the team meeting room, surrounded by reminders of their top priority.
There are signs on the walls with stats telling them that the teams that protect the football win more often.
There will be film highlights to showcase for the defense how much of an impact a takeaway has on the game's outcome.
At the front of the room, Dave Clawson will open his treatise on 2018 not with talk of victories and defeats, yards, points or explosive plays. He'll talk turnovers.
"That ball represents the whole program," Clawson said.