In a recent piece on conference realignment, I gave the Big 12 some free marketing assistance, nicknaming it The Fun Conference, the one most likely to produce nonstop close games, go for it nonstop on fourth downs and make big, bold (and potentially foolish) realignment moves moving forward.
As of 2023, the Big 12 boasts members from Utah to West Virginia to Florida, and it apparently wants to do business in both New York and Mexico and potentially add schools in Washington and Connecticut. Does this plan make actual strategic sense?