USC enters the 2023 season with the returning Heisman Trophy winner, the sport's buzziest analyst hire and College Football Playoff aspirations based on recent production rather than reputation.
As Lincoln Riley enters his second season at USC, he has led a turnaround that appears to be waking the echoes of the Pete Carroll glory years. After going from 4-8 in 2021 to 11-3 in 2022, there's a surge of relevance that has again helped the program capture Los Angeles and the country.
Beyond quarterback Caleb Williams walking the runway in fashion shows and Kliff Kingsbury's splashy return to college football, there has been a rare recruiting overhaul that has upgraded the roster and reaffirmed to Riley what USC can become in this new era of college football.