The Wisconsin athletic department is projected to lose $100 million in revenue if the 2020 college football season is not played amid the COVID-19 pandemic, per athletic director Barry Alvarez in a letter published on uwbadgers.com (h/t ESPN's Mark Schlabach).
That $100 million figure is in addition to the $12 million that the department has already lost, per Alvarez, who laid out what the department has done to cut costs.
"To this point, we have taken many steps over the past few months to minimize the impact of a cancelled winter postseason and spring season.