No matter what happened on Super Bowl Sunday, Kansas Chiefs Coach Andy Reid is still money. He is the highest-paid coach in the N.F.L., earning $20 million a year. And his Falstaffian turns alongside his star quarterback, Patrick Mahomes, in those ubiquitous State Farm commercials have made him instantly recognizable, even to nonfootball fans.
Reid’s record suggests he is a bargain: three Super Bowl championships in five trips to the game with the Chiefs. He has also helped transform his small-market team into the league’s star attraction. Nearly 128 million people tuned in to see if the Chiefs could become the first team in N.