SportsPulse: Urban Meyer’s suspension can be debated, one thing cannot: Ohio State and Meyer botched their reaction and explanation of the decision. USA TODAY Sports
The formula came from a consultant, but it has become a ubiquitous part of Ohio State football’s brand under Urban Meyer: E+R=O.
It’s short for “event plus response equals outcome.” The Buckeyes wear it on wristbands and swear by its effectiveness. The idea is pretty simple: It’s not so much events in life, but how you respond, that most often determines the outcome.