Earlier this week, it was announced that James Patterson, the uber-prolific “author” dozens of best-selling books, had secured a new collaborating author: former President Bill Clinton. On the one hand, the approach is clear: Patterson’s operation has always been focused on volume and media attention - it’s how he’s managed to sell over 300 million books. He’s also often relied on co-authors to do the bulk of the writing, licensing his name in a wildly successful branding strategy. Why not generate buzz for a political thriller - one set in the White House - by teaming up with a hugely-familiar and charismatic former occupant?
ALONG CAME A GATOR
