GET MONEY, LAWRENCE. GET MONEY IN THE FACE OF ALL EVIDENCE THAT YOU SHOULD NOT.
When Pac-12 commissioner Larry Scott took over in 2009, we were all 100% sure the conference would be having USC-Texas conference games played on the moon by the end of the next decade. The man clearly had ambition for the conference, and people respected that, even though his visions for a grand Pac-16 that included Texas and Oklahoma fell short. I mean, they were going to start a TV network!
Scott has skated on that reputation for a couple years now, but over the past few months, people have started coming around to just how flat the Pac-12 has fallen compared to the other major conferences, particularly the SEC and Big Ten.