Being a wide receiver at Alabama is a good starting point for any freshman player, but having the best game of your debut season against Georgia in primetime on national television is going to significantly raise your profile.
Per Pete Nakos of On3.com, the 17-year-old Williams had his NIL valuation nearly double from $768,000 to $1.5 million after catching the game-winning touchdown in Alabama's 41-34 victory over Georgia on Saturday night.
Using the updated NIL chart from On3.com, Williams' new valuation ranks 14th among all college athletes. He is right in line with Duke freshman sensation Cooper Flagg and LSU quarterback Garrett Nussmeier (both at $1.