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After Alabama narrowly missed the College Football Playoff in coach Kalen DeBoer's first season, athletics director Greg Byrne told fans in a letter on X on Wednesday that "now is a time for action" and "time for the Bama Nation to fight back."
"Although we have been competitive from an NIL standpoint, our competition has us in their sights and are actively trying to surge ahead with NIL," Byrne said in the letter. "You have heard examples of other teams using promises of million-dollar paydays to lure away our players or convince them not to come to Alabama.