SAN DIEGO — Dalen Terry, a starting guard for the University of Arizona’s top-seeded team in the N.C.A.A. men’s basketball tournament, told reporters this week that it was “a dream come true” to see his name on the back of jerseys being sold in the campus bookstore.
“I’ve been thinking about this ever since I was younger,” he said. “Just having somebody else wear my jersey.”
What Terry did not realize then about the licensing agreements that became allowable ahead of this basketball season was that one of his opponents on Sunday night, Chuck O’Bannon Jr.