What does it take to be a signature sneaker star in the NBA?
Michael Jordan had the charisma and the gift of flight. Penny Hardaway was a quiet superstar with a great alter ego in Lil' Penny. LeBron James continues to push boundaries with the latest tech and innovation in his sneakers. Giannis Antetokounmpo, who made a massive jump last season, is next in line to become a great signature star and just happens to possess one of the best nicknames in the league.
Duke’s Zion Williamson is the most famous basketball player currently not playing in the NBA, and will likely be a coveted sneaker prospect in next year’s NBA draft.