IT'S OCT. 7, 2015, and the Cavs are hosting the Hawks in Cincinnati. It's the NBA preseason, a nothing game, really -- save for one detail: LeBron James is debuting his new, flashy signature sneaker, the LeBron 13. On this nothing night, the bright yellow shoe is a beacon beaming out to younger hoops fans around the world. It is also something of a dog whistle, visual noise that grandpa Cavs fan won't notice as his grandson locks in on the sneaker's flashy side panel, a quirk that looks vaguely like a funhouse mirror view of a propeller blade.
You won't believe how Nike lost Steph to Under Armour
