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Why Derrick Rose's sneaker is still so popular in China

There are three NBA players with an active Adidas signature sneaker line: reigning MVP James Harden, fellow first-team All-NBA guard Damian Lillard and Derrick Rose.

Yes, Derrick Rose.

The Minnesota Timberwolves point guard -- who was named league MVP before Lillard even played an NBA game and was last named an All-Star back in 2012, when he was with the Chicago Bulls -- has a new model put out by Adidas every year, something that continued this summer with the launch of the DRose 9.

Why?