Look, it’s the offseason, the Carmelo Anthony-to-Houston transaction has seemingly taken years to complete, and August feels like it will take another six weeks to finish. What I’m saying is, when you have to write about the NBA this time of year, your mind tends to go to weird places. Tasked with discussing the Association when the only people dribbling basketballs are in Instagram videos, I thought, why not lean in and settle once and for all who is doing the best job promoting themselves online?
There are way too many social media accounts in the NBA for this to be a thorough investigation.