When LeBron James becomes a free agent, he captures the imagination of an entire league. No player runs further with a premise like "What if...?", because adding LeBron to your team puts everything back on the table. That fanciful offense that most don't have the precision or basketball literacy to pull off? James can make it look easy. The defensive scheme that seemed too outlandish—that relied on a big to cover the floor like a guard? James can make it real.
His game is a gift for the coach dreaming up wild new plays on the back of a napkin, the executive looking for ways to elevate a patchwork roster, and the fan anxious to see how their favorite team comes together.