Every young hooper dreams about hitting the game-winning shot in the NBA Finals, gracing the cover of a video game, making multiple All-Star teams and receiving their own signature sneaker. In today's NBA, having your own signature sneaker is a really hard task to accomplish. Nike, for instance, dominates the NBA population, but only three current players—LeBron James, Kevin Durant and Kyrie Irving—have signatures lines. But back in the 1990s getting a signature sneaker was like receiving candy on Halloween.
With the rise of sneaker culture in the '90s and the marketing success of Michael Jordan, every brand wanted their own star.