LOS ANGELES — Turns out, Kobe Bryant’s early-morning workouts are fueled both by his legendary drive and stick upon stick of botanical, citrus-infused, moisture-wicking, odor-blocking antiperspirant.
“The number of phone calls I’ve had from Kobe to say that he’s out of deodorant and to send him more is just shocking to me,” Matthias Metternich, an LA-based entrepreneur, told The Crossover. “I don’t know how much he’s wearing, but he’s wearing a lot of it.”
For his latest venture since retiring in 2016 after 20 seasons with the Lakers, Bryant has teamed with Metternich and Brian Lee to launch “Art of Sport,” a start-up company that sells body care products like deodorant, soap, and sunscreen that are marketed to athletes.