Here’s some news that will make Joel Embiid happy.
The Sixers have filed a trademark application for the phrase “Trust the Process,” the U.S. Patent and Trademark Office website shows. The application was last Wednesday and covers dozens of uses.
The 76ers filed a trademark for TRUST THE PROCESS on Sept 26.
The team has never attempted to protect the phrase, until now.
The filing indicates the @sixers will fully embrace the phrase by using it to advertise basketball clinics, fan clubs, video games and fantasy leagues. pic.twitter.com/zFzmNlO1kq— Josh Gerben (@JoshGerben) October 5, 2018The news also raised the eyebrows of former Sixers guard Tony Wroten, who coined the phrase in a January 2015 ESPN article by Pablo Torre.