Boston Celtics guard Kyrie Irving is arguably the best sneaker pitchman in the NBA. Now on his fifth signature sneaker with Nike, Irving’s shoes have continued to thrive in a declining basketball sneaker market. In 2014, he became the first player in six years to receive a signature sneaker with Nike—one of the most exclusive clubs in the shoe business—joining LeBron James, Kevin Durant and Kobe Bryant at the time. The Swoosh’s investment in Irving was very clear from the beginning—they brought out former signature stars like Charles Barkley, Penny Hardaway and former teammate LeBron to introduce his first signature shoe.