New York is the latest city to make its recruiting pitch to LeBron James with a massive billboard.
A billboard popped up near Madison Square Garden Thursday night asking LeBron to join the Knicks. The blue and orange banner said "King of New York? Prove it." followed by #KingJamesNYC18. It was purchased by the marketing company NYC Ads, Co.
A post shared by Major Market Media (@nycadsco) on Apr 6, 2018 at 9:46am PDT
The invitation references an Instagram photo James posted in November standing half court at the Garden.