The NBA became the latest professional sports league to expand their partnership with the gaming industry, announcing a non-exclusive rights rights deal with Sportradar and Genius Sports.
The deal allows the two companies to distribute official NBA betting data to licensed sports betting operators in the United States.
Sportradar and Genius Sports can now distribute betting data products, delivered on a real-time basis to licensed sports betting operators and platform providers.
The NBA already had a relationship with Sportsradar, as they inked a deal in 2016 to distribute the league’s data and statistics.
“We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the U.