Back to the NBA Newsfeed

Michael Jordan to take trademark case to China's highest court

View photo

NBA basketball great Michael Jordan pauses during a ceremony where he was inducted into the North Carolina …

SHANGHAI (Reuters) - Michael Jordan will take a trademark dispute with a Chinese sports firm to China's supreme court, lawyers for the basketball star said on Friday, escalating one of several cases accusing local firms of illegally imitating global brands.

The former Chicago Bulls star sued Qiaodan Sports in 2012, saying the sportswear firm located in southern Fujian province had built its business around his Chinese name and famous jersey number "23" without his permission.