CJ McCollum has doubled down on the Portland Trail Blazers' expectations for this season, leveling a championship-or-bust mantra after an offseason of unprecedented player movement within the rest of the NBA.
McCollum, in an essay published by The Players' Tribune, set NBA title expectations for the Blazers in a Western Conference he calls "ours for the taking."
"Our goal is to win a championship," McCollum says. "Not to build toward it, but to make it to the NBA Finals, and win the whole thing. We've put the work in. We know what it takes, and we know what we have.