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London exhibition to feature NBA pop culture ties

New York (AFP) - A London exhibition next week will feature the NBA and its links to popular culture over time, the league announced Wednesday.

Canadian NBA guard Steve Nash will be on hand as "NBA Crossover" is unveiled October 28-30 in Shoreditch, chronicling the convergence of NBA players and game action with music, film, fashion, television and video games.

The exhibition, a first of its sort for the NBA, will utilize interactive exhibits to showcase how the league and popular culture have influenced each other over decades.

"Basketball has been a way of life for me," said Nash, a two-time NBA Most Valuable Player.