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LeBron seals lifetime deal with Nike

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LeBron James of the Cleveland Cavaliers, pictured on June 10, 2015, has 13 versions of a signature shoe for Nike, with annual sales expected to pass $400 million for 2015 (AFP Photo/Timothy A. Clary)

Los Angeles (AFP) - LeBron James has signed a lifetime deal with US sporting goods giant Nike it was confirmed on Monday in what was described as the largest single athlete deal in the company's history.

Nike confirmed the agreement -- believed to be the first lifetime deal in the company's 44-year history -- in a brief statement.

"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders," Nike said.