LeBron James, the new face of the Los Angeles Lakers franchise, is taking full advantage of his time in Hollywood.
Since his move to Los Angeles, James's production company, SpringHill Entertainment, has picked up projects with increasing frequency. In an interview with the Hollywood Reporter, James spoke to Marisa Guthrie about the growth of his empire - and attributed much of the company's success to his social activism.
Jamal Henderson, president of SpringHill Entertainment, noted that people trust SpringHill to take on projects with large racial elements or aspects of social activism because they know where LeBron stands on the subjects.