LeBron James wants to own the phrase "Taco Tuesday."
According to lawyer Josh Gerben, one of James's companies, LBJ Trademarks, submitted the required paperwork to trademark the term on Aug. 15.
A company owned by Lebron James, LBJ Trademarks LLC, has filed a trademark for TACO TUESDAY.
The filing indicates Lebron intends to continue offering his popular 'TACO TUESDAY' posts on social media and launch a podcast under the name.
My analysis ud83dudc47#TacoTuesday pic.twitter.com/lXFwIEy4Py— Josh Gerben (@JoshGerben) August 31, 2019The application states that James wants to trademark the phrase for "advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.