The father of Los Angeles Lakers guard Lonzo Ball filed a trademark application last week seeking the rights to name a new basketball league, documents show.
According to the U.S. Patent and Trademark Office, LaVar Ball has filed to use the name "Junior Basketball Association."
The applicant for the trademark, filed Jan. 12, is Big Baller Band of Chino Hills, California, and is seeking to use the JBA name on "athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms."
Ball also filed a trademark application on a logo, which shows a silhouette of Lonzo Ball dunking.