NBA agent Rich Paul of Klutch Sports Group will lead United Talent Agency's new sports division, Klutch Sports announced on Wednesday.
Marc Stein of The New York Times reports Klutch Sports will keep its own branding in its new partnership with United Talent.
Paul, 37, represents superstars across the NBA including LeBron James, Anthony Davis, Draymond Green and Ben Simmons. He left Creative Artists Agency in 2012 to start Klutch Sports Group. James was his first client.
Sports Illustrated featured Paul in a June cover story and detailed his rise as a top agent, including the start of his friendship with James in 2002 and his demand last season for the Pelicans to trade Davis.