In the Rockets game against the Grizzlies on Monday, Houston star James Harden scored 30-plus points for the 17th consecutive game.
The last player with a longer streak was Wilt Chamberlain, who went 20 consecutive games with 30-plus points in 1964.
Elgin Baylor is the only other player in NBA history with 17 consecutive games or more of 30-plus points.
With the point total, Harden passed Kobe Bryant's record for the most consecutive 30-point games since the NBA/ABA merger.
Harden finished the first half with 36 points, which is the most first-half points in Houston franchise history.